Mission

To empower nonprofits by providing customized, sustainable fundraising strategies that drive growth and deepen community impact, ensuring organizations can fulfill their mission for years to come.

Vision

To be the leading partner for nonprofit organizations seeking innovative, ethical and effective fundraising solutions, fostering a future where every nonprofit can thrive.

Values

Our values highlight what matter most - working with organizations in a way that is ethical, inclusive, and focused on real, lasting impact. They guide how every partnership is approached, making sure the focus stays on trust, collaboration and helping organizations thrive.

Excellence

Inclusivity

Integrity

Collaboration

Innovation

Meet the Team

Jennifer Willford

Founder, Lead Consultant
Jennifer is a seasoned nonprofit leader with a proven track record of raising millions of dollars for a diverse range of organizations. She is certified in Non-Profit Management and Fundraising Management.
Currently serving as Chair of the Abbotsford Chamber of Commerce Not-for-Profit Committee, Jennifer spearheaded the release of "The Business of Doing Good" in 2024. This update to the influential 2021 report underscores the vital economic contributions of the charitable sector in Abbotsford.
A passionate advocate for nonprofit success, Jennifer is dedicated to crafting innovative strategies and sustainable solutions to empower organizations and amplify their impact.
Sarah De Klein, MBA

Consultant
Sarah De Klein is a philanthropy and fundraising consultant with extensive global experience in both corporate and entrepreneurial sectors.
As the Advocacy Chair for the Women in Leadership Council at the Abbotsford Chamber of Commerce, she champions initiatives that empower women and girls—an important focus in her work.
Equally passionate about the business of doing good in the community, Sarah is a connector who brings energy, drive, and strategic insight to building partnerships that create lasting impact and meaningful change.